Snap Fitness, fast-growing, internationally leading franchisor of 24/7, state-of-the-art neighborhood fitness centers, seeks an Interactive Marketing Manager to seize an exceptional career opportunity. This newly created position plays a lead role in setting and implementing digital marketing strategies with the goals of building the brand, increasing franchise and membership sales and improving customer retention and engagement. Responsibilities include managing our corporate website and portals; outbound email and E-Newsletter campaigns; content development; search engine optimization; analytics; and exploring new initiatives involving digital signage, mobile communication and social networking sites. This is a marketing management position focused on setting strategy and executing plans independently and as part of a cross-functional team, supported by an in-house IT/web team and external resources as required. The position serves as “business owner,” helping to extend, integrate and manage corporate marketing initiatives in the online environment. The successful candidate must have 5 to 8 years as a market/channel/ interactive manager for an online business segment, with strong knowledge in web design and information architecture and experience in content development, SEO, email marketing and successful collaborative work with cross-functional teams. Also required is a strong understanding of the evolving interactive marketing environment. Snap Fitness offers a dynamic, fast-paced, high-energy work environment. You’ll enjoy our culture if you are a collaborative, resourceful, well-organized multi-tasker with a can-do attitude.  Salary is commensurate with experience. Medical and dental benefits, 401K with matching contribution, paid time off and health club membership also included. To apply, send cover letter and resume to Bill Rodriguez, Snap Fitness, 2025 Coulter Blvd., Chanhassen MN 55317 or brodriguez@snapfitness.com . We are an equal opportunity employer. Additional position background Qualifications and Competencies ·          5 to 8 years as market/channel/interactive manager for online business segment ·          College degree (or higher) in business, marketing  or related studies ·          Proven management success ·          Strong familiarity with web design and information architecture ·          Experience in content development, SEO and email marketing ·          Strong understanding of the evolving interactive marketing environment ·          Well-rounded foundation in marketing principles and practices ·          Capable of applying strategic-level interactive and emerging technology knowledge   Personal Qualities   ·          Well-organized, able to collaborate, manage projects, meet deadlines and adhere to budgets ·          “Do’er” who can not only develop strategy but apply hands-on execution    ·          Skilled multi-tasker with high energy level, able to thrive in fast-paced dynamic environment ·          Resourceful, self-reliant, able to work independently and directly on key tasks ·          Exceptional presentation and writing skills; comfortable analyzing and reporting data ·          Responsive to customer needs, with strong bent for customer service   Job responsibilities in detail Website and portals Serve as channel manager, responsible for the overall strategy, user experience, content and analytics. Key tasks: ·          Manage site redesign for corporate website as well as franchisee, member and prospective franchisee portals, including strategy, revamped information architecture and user-friendly experience ·          Develop and oversee a year-round content management plan aligned across channels ·          Integrate online products and services; dashboards, data systems and reports; electronic membership processing; webinars/podcasts; and interactive features to engage target audiences, create seamless experiences and improve operational efficiencies ·          Assist in the introduction of E-commerce capabilities for online sales of memberships, gift cards and other revenue-producing opportunities  ·          Identify, track and report on analytics, including traffic and key engagement metrics Outbound email Manage strategy, content and impact of email campaigns. Key tasks: ·          Build on the New Member Welcome Experience to ensure that date- and transaction-triggered messaging is relevant, engaging and measurable ·          Integrate a member 45-day and 6-month satisfaction survey into the Experience sequence ·          Oversee development, delivery and measurement of bi-monthly member E-newsletters ·          Assist in developing and refining prospective member and franchisee database strategies, with emphasis on email-driven engagement strategies, functionality, analysis and reports ·          Enhance current communications channels and strategies targeting existing franchisees to improve awareness and engagement Search engine optimization Assist outside counsel in maximizing SEO impact. Key tasks: ·          Constantly implement techniques to improve paid and organic search-result rankings for corporate initiatives ·           Develop strategies to assist clubs in improving local search rankings New digital initiatives Serve as product manager or internal consultant for new initiatives aimed at building brand and improving sales and customer retention. Key tasks: ·          Mobile communications – explore the use of text messaging, independently and in unison with third-party partners ·          Social networking sites – develop strategies and turnkey tools to assist franchisees in building online presences, and to build the brand online overall with targeted audiences ·          In-club digital signage – oversee content strategies based on engagement and revenue goals ·          In-club kiosks – participate cross-functionally in defining and implementing member engagement strategies, with responsibility for content management # # #

mima.org

21 days 8 hours 47 minutes ago


The Nielsen Company/New York, NY The Research Analyst –Technical supports the Director, Research Insights & Analytics and Research Manager for the digital division of Nielsen Business Media http://www.nielsenbusinessmedia.com . This person will take the lead and ownership in implementing the web analytics tool SiteCensus in support of Advanced Analytics tracking of the division's approximately 100 B2B websites and expo sites. The analyst will serve as the liaison to our web analytics technical support contact in order to implement analytics tracking requested for Traffic, Search Engine Optimization or E-Newsletter conversion purposes. The Research Analyst – Technical will perform web site auditing and tracking support and other tasks required in support of overall data accuracy and in identifying data integrity issues related to our web analytics efforts. To succeed in this role a candidate should have a compilation of digital research and development skills built on a foundation in software programming. Technical project management experience with solid understanding of obtainable business-driving goals and directives using web analytics-based analysis is a plus. Requirements and Key Skills: • Minimum of B.A. Degree, preferably in Information Systems, Information Technology, Computer Science, Computer Engineering, Technical Writing, Digital Marketing, Economics, Social Sciences, or a related field that links online research to quantifiable return-on-investment (ROI) measurement; equivalent work experience in lieu of a B.A. degree is also acceptable • 1-2 years related experience, including but not limited to Web Analytics, Site Design, Internet Research, or Market Research • Computer Skills: Basic understanding of HTML, CSS, ASP, PHP, JavaScript, FLASH, XML, CMS • Demonstrated analytic skills: Some understanding of consumer research, online promotion; previous experience measuring marketing and promotional effectiveness and tracking performance using marketing and web analytics tools (E.g., SiteCensus, Omniture, Google Analytics, Web Trends) • At least 6 months experience related to web analytics JavaScript tagging implementation (E.g., SiteCensus, Omniture, Google Analytics, Web Trends) • At least 6 months experience related to the implementation of web analytics or clickstream tracking of E-newsletters for email marketing conversion (E.g., Silverpop, EmailLabs, etc.) • Good written and verbal communication skills not mandatory but a plus; as part of the position, you may prepare reports for executives based on traffic statistics and revenue targets using web analytics-based data • Basic understanding of Search Engine Optimization (SEO) techniques and its impact on online traffic not mandatory, but an added bonus • Familiarity with MS Word, PowerPoint and Excel; Advanced Excel skills (Pivot Tables; Macros, V-Lookup) an added bonus • Previous experience working in a B2B or Media Publishing environment an added bonus • Ability to communicate (both written and verbal) complex issues and recommendations to “internal†clients; this would include effectively communicating web analytics standards and best practices and technical details in a manner that non-technical people can understand • Ability to work both independently and within a team striving towards a common, “best practices†goal • Ability to self-manage multiple projects; must be able to perform well in a deadline-driven, rapidly changing team environment • Team-player; willingness to roll up sleeves and be an individual contributor on a variety of tasks • Takes personal accountability and initiative • Identifies issues (pro-active, not reactive) • Takes action to resolve (can-do, positive attitude) • Demonstrates personal accountability and initiative/goes beyond what is required • Creative thinker and problem-solver • Successful at building collaborative relationships • Extreme attention to detail • Demonstrates maturity and balance Apply To Job

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The American Association of Museums is seeking an E-Communications Editor to effectively provide E-communications expertise to build a strategic E-communications platform for AAM. The Editor will write, edit and manage the design and development of the Association's monthly E-Newsletter, Aviso while managing E-calendars, editorials, website content and evaluating and implementing new social Medias to meet organizational goals.

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